“I want to keep a close tab on the competitive intelligence in the marketplace to inform a winning sales and marketing strategy.”
“I want to craft targeted messaging based on the key pain-points or the delighters of my own and my competitors’ products.”
“I want to inform product roadmap by staying attuned to what customers say about features need-gap for my product versus the competition.”
This is not a generic ‘voice of customer’ platform.
iNava goes beyond the ‘what your competitive CSAT rating is’. It gives you filterable insights ‘why this CSAT rating’ and ‘what should I do to improve my CSAT’.
It's much more than a strategic insights platform. Drive relevant sales and marketing tactics because you get insights tailored by customer segments.
Measure the trending of CSAT scores over time for your products versus competition brands & See trends in what people like/dislike about your products and competitors over time
Dissect the key influencers of customer satisfaction scores. Prioritize your messaging and go-to-market strategy basis intel on key levers that drive customer satisfaction scores.
Listen to the top trending buzz in the marketplace, and pin down on review verbatims specific to a particular customer segment (industry verticals, company size wise segments), product category and timepoint